2. Collecting and Sharing Information
You can visit and enjoy our Website without disclosing any personal information about yourself. However, we offer some special services, and for these services to work properly we will need you to share with us certain personal information about yourself. The personal information we collect may include, but is not limited to, full name, street address, e-mail address, telephone number(s) (e.g., home, work, mobile and/or fax) and birth date. We may also collect other personal information that will be identified on applicable page(s) of this Website. If you submit any personal information to us, or to any third parties acting on our behalf, you can be assured that we will not sell, lease, or share your personal information with or to anyone else, except as follows: (1) to certain third parties, but only so that they may help us provide services you've requested and/or in certain circumstances to provide you with related offers or content; (2) to one or more MLB Clubs, to the extent that you've submitted information that relates specifically to such Club(s) (e.g., you've asked to receive the newsletter of one or more Clubs via email or you've purchased Club-specific merchandise from one of our stores), so that they may learn more about fans like you, and provide better services to you; (3) upon notice posted on an applicable location of our Website where we collect your personal information for an economic transaction and notify you that we will be sharing such information with a third party where such third party is clearly identified (e.g., to allow the applicable broadband and/or television service provider, e.g., Cablevision, Verizon, Blue Ridge Communications or Time Warner Cable (each, an "Eligible Provider"), to verify your eligibility to purchase and thereafter use the Service); and (4) on occasion, we may offer a special promotion (such as a sweepstakes, contest, fantasy baseball game or subscription to goods and/or services) on this Website in conjunction with a third-party service provider, an Eligible Provider, sponsor, or promotional partner, and share your information with that service provider, sponsor, or promotional partner so that it can send you other special promotions it offers, but only if you give us permission to do so.
Special Offers and Promotions. With your permission, we may also send you communications with special offers and promotions. If you don't want to receive these, you may change your preferences by accessing your MLB.com account.
3. Information Automatically Collected; Cookies; Web Beacons
We use automatic methods such as cookies (small amounts of data, which often include an anonymous unique identifier that is sent to your browser from a website's computers and stored on your computer's hard drive), single-pixel GIF images ("web beacons") or similar technologies, alone or in combination with personally identifiable information you choose to provide us, to make our Website work better, to understand Website usage and trends, to deliver a more personalized experience and to improve and deliver certain content and offerings. Examples of the information we collect and analyze using such methods include, without limitation, the Internet protocol (IP) address used to connect your computer to the Internet; e-mail address; login name and password; operating system type, version and computer platform; purchase history, which we may aggregate with similar information from other customers; the full Uniform Resource Locator (URL) clickstream to, on, and from our Website, including date and time; cookie information; and products you viewed or searched for. We may also use software tools to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.
We do not install any spyware or adware in connection with our Website, or distribute any commercial message, or authorize any third party to distribute any commercial message, by means of spyware or adware. "Spyware" or "adware" is any software which has been downloaded to and/or installed on an Internet user's computer, without the user's actual consent, and facilitates the distribution of any commercial message to the user. If you feel you may have spyware from another company installed on your machine, there are various anti-spyware/adware software applications available on the Internet to identify if this has occurred.
Aggregated Demographic Information. We may share aggregated demographic information with third parties, but this information is not linked to any personal information that can identify you or another individual person. Therefore, no personal information is disclosed in this manner.
Business Transfers. As time passes, MLB Advanced Media, L.P. may be sold along with its assets, or other transactions may occur in which customer information is one of the business assets transferred. In such a case, the customer information which we have gathered may be one of the business assets we transfer.
4. Our Security Practices
Your Website account preferences are password protected for your privacy and security. In certain areas, we use industry-standard SSL encryption to protect data transmissions.
5. How You Can Review Your Personal Information
If you want to review or revise the personal information you provided during registration on this Website, and whether you want to receive communications from us, you can either (1) click here to log in, and then click on the applicable menu option on the left side of the page, or (2) call MLB.com Customer Service at 866-800-1275. If you want to close your account with us and have us delete the personal information in it (except for information that we keep for record-keeping purposes), you should contact MLB.com Customer Service at 866-800-1275.
Our registration and order forms contain a box for you to indicate whether or not you consent to receive special offers and promotions from us. Unless you give us your consent to use your personal information for these purposes, we and our partners will only use it to complete the transaction or provide the service or product you have requested. If you indicate that you consent to receive communications or solicitations, but you later change your mind, you can revise your preferences by accessing the "My Newsletters" section within your Website account.
8. Special Rules for Children
9. Contact Us; Privacy Administrator
MLB Advanced Media, L.P.
75 Ninth Avenue
New York, New York 10011
Phone: (212) 485-6142
Fax: (212) 485-8111
Or send an e-mail to email@example.com with "Yankees on YES Privacy" in the subject line.
10. Notification of Changes
LAST UPDATED AND EFFECTIVE DATE: March 28, 2012
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