KANSAS CITY -- The Yankees announced new titles for members of the Steinbrenner family on Thursday, modifying the structure of the club's ownership going forward.

George M. Steinbrenner's official title will be as the Yankees' chairperson, with sons Hank and Hal Steinbrenner to be co-chairpersons. Jennifer Steinbrenner Swindal, Jessica Steinbrenner and Joan Steinbrenner have been named vice chairpersons.

"I am excited to announce these titles," George M. Steinbrenner said. "I am pleased to work with my two sons, Hal and Hank. With me, they will jointly oversee the club on a day-to-day basis.

"I am also gratified to recognize the leadership of my daughter, Jenny, in the club's charitable endeavors and her involvement with new stadium matters; as well as the contributions of my wife, Joan, and daughter, Jessica, in assisting me.

"Together with my executive team, the New York Yankees are prepared for the future and the exciting challenges the next several years will bring."

"These titles display and formalizes the unified Steinbrenner family working together and keeping the Steinbrenner tradition intact," said Howard J. Rubenstein, a spokesperson for the family.

Steinbrenner, the longest-tenured owner in Major League Baseball, is celebrating his 35th anniversary of being associated with the Yankees. Steinbrenner's sons, Hank and Hal, have taken on a more visible public persona in the last calendar year, commenting on matters relating to the club and making appearances on the Yankees' behalf.