The Yankees will be opening a brand new ballpark this season with Pepsi as a new signature partner. To promote the partnership between Pepsi and the Bronx Bombers, a Pepsi/Yankees Spotter Program has been created to reward fans for their continued support.

Pepsi will blitz the market in an unmistakable van that visits high-traffic locations within the tri-state area March 25-April 8, leading up to Major League Baseball's Opening Day and the Yankees' home opener on April 16 against Cleveland. The van's occupants will be rewarding fans with exhibition-game tickets, regular-season tickets and team-branded prizes to fans wearing Yankees gear and consuming Pepsi products.

Below is a list of areas expected to be on the Pepsi/Yankees Spotter Program route (subject to change):

• New York City: Manhattan, Queens, The Bronx, Brooklyn, Staten Island
• Central New Jersey: New Brunswick
• Northern New Jersey: Paramus, Hoboken
• Southern Connecticut: Westchester, Stamford
• Long Island: Huntington, Hempstead, Bay Shore

Stops will be made on the street, at retail locations (Yankees Team Store, Wal-Mart, Target, Modell's, Stop & Shop, ShopRite), sports venues (Madison Square Garden, Prudential Center, Yankee Stadium), transit stations (Hoboken ferry and bus terminals, subways and train stations), college campuses, corporate campuses, theaters and public venues such as Central Park, Greenwich Village, Financial District, Seaport, Times Square and other public parks.

Noticeably more fans are wearing their Yankee gear these days and Pepsi is providing yet another reason to show your team colors. Someone could spot your new CC Sabathia customized jersey and send you to a home game to watch him pitch. Just think, that jersey might pay itself off.

Prizes will include tickets to the April 4 exhibition game between the Cubs and Yankees as well as regular-season tickets for to-be-announced games. Other Yankees premium items such as bobbleheads, wristbands, pins and pennants will be handed out.

PepsiCo products debuting at Yankee Stadium this season will include not only the Pepsi, Mountain Dew and Sierra Mist beverages, but also Lipton Iced Tea, Tropicana Lemonade and Gatorade. The full stadium concession offering was announced by the Yankees on Monday, and Pepsi will be a part of the game experience for Yankee fans going forward.

The partnership also extends an ongoing relationship between Pepsi and Major League Baseball. Last year, fans voted at MLB.com to determine the Major League Baseball Clutch Performer of the Year Presented by Pepsi. That included a Pepsi Clutch Performer monthly award all season long -- won in April by Alex Rodriguez and later by Mike Mussina for the month of July.

COMPLETE SPOTTER PROGRAM SCHEDULE

March 25, Manhattan Central Park Columbus Circle Bryant Park Union Square Modell's Yankees Stores East Village	March 26, New Jersey Hoboken - Path/Wash Street Jersey City - Target, Modell's Paramus -- Ikea, Paramus Mall Short Hills Mall Liberty State Park Hoboken -- Path/Wash Street	March 27, Manhattan Tribeca Greenwich Village West Village Financial Center Hub Wall Street South Street Seaport Little Italy
March 28, Greenwich/Westchester Stu Leonard's -- Yonkers Central Avenue (Yonkers to White Plains) White Plains Mall/Wal Mart/Target Pace University Greenwich Avenue Stamford	March 30, Brooklyn Brooklyn Bridge Empire Fulton Ferry Williamsburg Brooklyn Heights Bayridge Park Slope	March 31, Staten Island Victory Blvd. Hylan Blvd. Amboy Rd. Manor Rd. Staten Island Ferry Terminal
April 1, Bronx/North Manhattan Arthur Avenue 125th Street Hub Columbia Upper West Side Port Washington (Columbia Presbyterian) Upper East Side	April 3, Bronx/North Manhattan Arthur Avenue 125th Street Hub Columbia Port Washington (Columbia Presbyterian) Yankee Stadium Upper West Side	April 6, Queens Queens Blvd Forest Park Roosevelt Mall CW Post College or Queens Community College Hofstra or St. John's Bell Blvd.
April 8, Manhattan Central Park Columbus Circle Chelsea Piers Union Square Modell's Yankees Stores East Village