First, Willie Geist commandeered the broadcast booth for a Yankees game in June. Now, the MSNBC TV show host is taking over the club's social media airwaves.
Geist will conduct all of the tweeting from his favorite team's Twitter account, @yankees, beginning today at 4 p.m. ET and lasting through most of New York's tilt with Boston tonight.
On Father's Day, Geist and his dad, Bill, supplied their own commentary for a Yankees-Braves contest at Yankee Stadium as part of an MLB.com endeavor called "Express Written Consent." The goal of the venture is to bring nontraditional broadcasters into the booth to try their hand at calling the game.
The Geists have plenty of experience with being on air. Willie Geist hosts MSNBC's "Way too Early with Willie Geist" and is co-host of MSNBC's "Morning Joe." Bill Geist offers his perspectives about American life on "CBS Sunday Morning."
"They let us sit there and tell stories and half-pay attention to the game," Willie said about the Father's Day experience on Wednesday's "Morning Joe" episode. "I was a big Yankees fan growing up."
When Willie assumes control of the Yankees' Twitter account, he'll have a reach of more than 710,000 followers.
New York enters Wednesday's action tied for first place in the American League East with Baltimore.