Red Sox Press Release
Wine by Design toasts Red Sox fans with release of two limited edition wines
BOSTON – Wine by Design today announced the release of two limited edition wines to honor the heritage and fan base of the Boston Red Sox. The Boston Red Sox Club Series Reserve wines include a 2011 Alexander Valley Cabernet Sauvignon and 2012 Chardonnay from California’s Sonoma Coast. These limited edition wines are being produced by Wine by Design, which is officially licensed by Major League Baseball Properties and are now available for purchase at select New England retailers and at redsox.com/wine.
“We collaborated with Wine by Design to create these specialty wines that would appeal not only to Red Sox fans, but all wine drinkers,” said Red Sox SVP Corporate Sponsorships Troup Parkinson. “We look forward to sharing these custom wines with our fans at Fenway Park.”
The Boston Red Sox Club Series Reserve wines were procured from premium vineyards within California’s famed Sonoma region that source fruit to many prestigious brands. The 2011 Cabernet Sauvignon comes from the legendary Alexander Valley with bold developed flavors of chocolate, tobacco and cherries with rich tannins and superior color. The 2012 Chardonnay from the renowned Sonoma Coast is French oak aged, with deep, rich flavors of apple and citrus. The Club Series Reserve wines were carefully chosen with the goal of offering wines that fans would embrace.
“These aren’t novelty wines,” said Diane Karle, founder and CEO, Wine By Design. “We worked very closely with the Red Sox organization to select the wines, and design a label that would not only speak to the rich history and legacy of the team, but provide Red Sox fans with a taste experiene for all levels of wine drinkers to enjoy. The Club Series Reserve wines are very approachable and affordable wines that Red Sox fans can appreciate throughout the season.”
To order the Boston Red Sox Club Series Reserve wines online and for a list of local retailers, visit redsox.com/wine.
About Wine by Design
Wine by Design (WBD) is a lifestyle marketing agency that creates business opportunities and brand loyalty through the world of wine. WBD provides tailored brand experiences, events, limited releases and strategic consulting. Founded by Diane Karle, WBD is based in the heart of Napa Valley, one of the most prestigious wine regions in the world, and home to many of its industry’s leaders. WBD has cultivated a network of experts, which results in targeted