07/16/2009 5:31 PM ET
Yankees Introduce Hope Week
Unprecedented Community Initiative to Run from July 20-24
The New York Yankees are proud to introduce HOPE Week (Helping Others Persevere & Excel), a unique week-long community program that will bring to light five remarkable stories intended to inspire individuals into action in their own communities.
The creation of HOPE Week is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture.
Each day from Monday, July 20, through Friday, July 24, Yankees players will reach out to an individual, family or organization worthy of recognition and support. All daily celebrations will culminate at Yankee Stadium, however, outreach will often take place away from the ballpark. Whenever possible, the Yankees' goal is to personally connect with individuals in the settings of their greatest personal accomplishments.
For the Yankees, this event is unique in that every player on the roster, along with Manager Joe Girardi, will participate.
HOPE Week also strives to bring attention to the week's highlighted causes and organizations. The greatest challenge facing many not-for-profits is generating interest, awareness and funding for their missions.
HOPE Week will consist of the following stories and events:
Monday, July 20: A newly-married couple saddened by the sight of abandoned schoolyards in their New York City neighborhood decided to become mentors to at-risk young people in their area. Their work over the years has had a profound effect on the neighborhood as children who began in their program have become mentors themselves. Players will surprise the neighborhood children by dropping in for lunch at the couple's household from 1:00 p.m. to 3:00 p.m. Players will bring food and sporting goods, speak with everyone there and invite the couple and the children to the Stadium for the game that evening.
Tuesday, July 21: A child with cerebral palsy who is confined to a wheelchair and unable to communicate through conventional speech became an inspiration to his Little League teammates by dressing in uniform, sitting in the dugout with them and giving high fives as necessary. This season, the team won the league championship. Additionally, his father is the inventor of revolutionary equipment that allows non-verbal individuals to communicate in new ways. Yankees players will meet the child and his best friends for lunch at a local eatery. Afterwards, everyone will go to the local Little League field to meet the child's teammates and other children with cerebral palsy. Yankees players will then give a talk about baseball and sportsmanship before holding a brief baseball skills clinic. The child and his teammates will attend the Yankees game that evening.
Wednesday, July 22: An Army veteran in upstate New York has lost use of his arms and legs due to ALS. His wife is a pillar of their local community. At a party with his family and friends this weekend, he will be shown a videotaped message from a Yankees player, inviting him to fulfill his dream of watching a game at Yankee Stadium with his young son. Included in the invitation are his wife and son. What none of them know is that Yankees players will have an added surprise for them when they arrive at the Stadium. Additionally, they will receive a private Stadium tour from Yankees players following the game.
Thursday, July 23: Xeroderma Pigmentosum is a rare (approx. 150 in U.S. and 1,000 worldwide) genetic disorder that prevents sufferers from going outdoors in daylight. UV light, including florescent lighting, causes them severe burns and eventually skin and eye cancer. Campers (and their families) from a special camp that caters to their unique needs will travel to Yankee Stadium, arriving after sunset to watch the remainder of the evening's game from a party suite. Immediately after the last pitch, the field will be transformed into a massive open-air carnival for the families, who will be joined by Yankees players and their families. The fun will continue until approximately 4:00 a.m., when the XP families must re-board their buses in order to make it back to camp before daybreak.
Friday, July 24: With the help of a major non-for-profit human services network, two young men with developmental disabilities have integrated into the workforce at a company in New York City. Yankees players will surprise them at work and take part in their day, helping them to complete their daily assignments. A lunchtime party with the visiting players will celebrate the two individuals as well as the company that had the courage to hire them. At the conclusion of the party, the two young men will be transported to Yankee Stadium, where they will return the favor by assisting Yankees staff with their day-job expertise, before taking in the evening's game.
HOPE Week events and individuals will be introduced via a series of press releases through July 24. Timing of events and guidelines for media will be disseminated at that time. Due to the sensitivity of the participants and the surprise elements of many of these events, please call the Yankees Media Relations Department at (718) 579-4460 for more detailed information.
Those inspired by HOPE Week stories can look to New York City's NYC Service and President Barack Obama's United We Serve, which promote and find outlets for volunteerism.
The Yankees thank Allen Dalton Productions, Coppertone, Hard Rock Cafe, Modell's, New Era, Partners Executive Transportation, and White Rose for their upcoming HOPE Week generosity.
Media members wishing to attend events or games at Yankee Stadium with a daily media credential will have to submit their request online at https://credentials.mlb.com. Please note that the preceding Web address is case sensitive. The online application is the only acceptable method for requesting 2009 single-day media credentials. Applications must be completed by an editorial desk.
Media outlets requesting credentials are required to have an affiliate identification number before initiating the online process. Individuals who have previously applied on behalf of their media outlet to cover a Major League Baseball jewel event (such as the 2009 World Baseball Classic, the 2009 All-Star Game or any 2008 postseason series) have received such a number. All media outlets that have not previously applied online for media credentials through Major League Baseball or the New York Yankees must contact the New York Yankees Media Relations Department at (718) 579-4460 to receive their affiliate identification number.
Get involved...Give hope!