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08/02/2010 2:33 PM ET
Yankees sign Chinese company "Uni-President" as new sponsor
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The New York Yankees today announced the signing of China-based company Uni-President Enterprises (China) to a four-year sponsorship agreement in the instant-noodle category. Uni-President is utilizing the sponsorship of the Yankees to support the QSL China Baseball League (CBL) of which it is the major sponsor.

In conjunction with this partnership, the Yankees will make a donation to the QSL Youth Sports Development Foundation. Organized under Project Hope and founded by QSL Sports Chairman Kenny Huang, it is the largest children's sports-related charitable organization in China.

Uni-President supports the growth of baseball in China through its relationship with QSL Sports. QSL operates the China Youth Baseball League together with the Chinese Baseball Association (CBA). In May 2010, the CBA announced QSL as its exclusive partner to manage the China Baseball League (CBL), China's only official professional baseball league.

As part of the agreement, Uni-President will receive field-level signage located between first-base and the right-field foul pole. Additionally, Uni-President's instant-noodle product will be featured in a full-page advertisement in the Yankees' official game program, Yankees Magazine, and in the official New Era Pinstripe Bowl game program.

Uni-President established operations in China in 1992. Since then, it has become one of China's largest manufacturers of instant noodles. It is the Mainland China subsidiary of Uni-President Enterprises, the largest processed foods producer in Taiwan.

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