07/08/09 8:08 PM ET
Yanks debut online in-market vs. Twins
By Anthony DiComo / MLB.com
The Yankees on Wednesday debuted "Yankees on YES," a product that allows in-market Cablevision cable customers to watch live streaming game feeds from their computers at any location within the Yankees territory. Beginning with Wednesday's game at the Metrodome, subscribers to the new service were able to tune in with the click of a mouse -- rather than a remote control.
"I'm sure Yankees fans will appreciate it," captain Derek Jeter said. "You see how they've always come out and supported us before this, and everywhere we go, there are people wearing Yankees gear. Anything that gives fans more access, it's a positive. I think it's great. I'm pretty sure more teams will follow."
The service, a partnership between Cablevision, MLB Advanced Media and YES, allows eligible Cablevision cable customers to watch games anywhere from their computers, making Wednesday's game the first live in-market streaming product in sports to include games with local broadcast television deals.
The Yankees territory includes 7.5 million households around New York City, Long Island, parts of New Jersey, the Hudson Valley, Connecticut and parts of Pennsylvania. Until now, the option for fans in those areas was to sit in front of their televisions and watch the game.
That's not always possible, making "Yankees on YES" a valuable tool for fans. And it debuted on an impressive stage. The Yankees and Twins have combined to play in the postseason 10 times over the past seven years, including AL Division Series meetings in 2003 and '04.
The Yankees have routinely bested their Central rivals, winning both playoff series and posting a 38-14 record against the Twins since 2002. But at the Metrodome they have struggled, entering this season 8-11 over the past five years.
Anthony DiComo is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.