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3/20/2013 11:30 A.M. ET

Yankees announce return of Hope Week in 2013 pregame ceremonies on Thursday, March 21, at Steinbrenner Field to honor Emergency Transport Organization "Missions Made Possible"

The New York Yankees are proud to announce the return of HOPE Week (Helping Others Persevere & Excel) in 2013 for the fifth consecutive season. The initiative is a unique week-long community program that brings to light five remarkable stories intended to inspire individuals into action in their own communities. HOPE Week 2013 will take place in New York from Monday, July 8 through Friday, July 12.

Each day over the five-day stretch, the Yankees will reach out to an individual, family or organization worthy of recognition and support, surprising honorees with a day celebrating their accomplishments. Outreach will often take place away from Yankee Stadium, allowing the Yankees to personally connect with individuals in settings that highlight their greatest successes.

Last year's event marked the beginning of a new tradition for the Yankees as all of the organization's minor league clubs held their own HOPE Weeks, allowing the initiative to reach five new cities and touch more than two dozen additional individuals.

HOPE Week is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture. Fans can learn more about the initiative and nominate inspirational individuals for HOPE Week recognition by visiting the official website at hopeweek.com.

This story was not subject to the approval of Major League Baseball or its clubs.