New Era Pinstripe Bowl Tickets are On Sale Now

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Watch the announcement | Photo gallery

The New York Yankees announced today that the college football Bowl Game to be held at Yankee Stadium is scheduled for December 30, 2010, and will be called the New Era Pinstripe Bowl with a four-year title-sponsorship agreement in place with headwear and apparel manufacturer New Era Cap Company, Inc. The agreement provides New Era with exclusive headwear licensing rights and non-exclusive apparel licensing rights on Bowl-Game-related merchandise.

The New Era Pinstripe Bowl will be nationally televised by ESPN, which has also secured national and local radio rights for ESPN Radio. The agreement for both broadcast platforms is for six years through the 2015 game.

Later today, the bowl committee will launch the official New Era Pinstripe Bowl Web site,, where fans can access up-to-the-moment information regarding the game.

Additionally, the committee has released the official logo for the game, which can be found in the header of this release.

The New Era Pinstripe Bowl will pit the Big East team with the third-best conference record against the Big 12 team with the sixth-best conference mark after excluding the conferences' respective BCS teams from consideration.

There is a four-year agreement extending through 2013 for the Big East and Big 12 to participate in the New Era Pinstripe Bowl at Yankee Stadium. In future years beyond 2010, games will take place no earlier than Christmas Day and no later than New Year's Day.

Both teams will arrive in New York City on December 27, with the Big East team staying at the Grand Hyatt and the Big 12 team staying at the Sheraton New York. Players, coaches and university staff will take part in events in the days prior to the game, showcasing their respective universities to the New York metropolitan area. Promotions, events and special offers will take place throughout New York City to create an unforgettable experience for fans and families of the visiting teams.

The contest will mark the first NCAA football Bowl Game in the Bronx since the Gotham Bowl on December 15, 1962, when Nebraska edged Miami (Fla.), 36-34, at the original Yankee Stadium.

In July 2009, the Yankees announced that Yankee Stadium will host a Notre Dame-Army game on November 20, 2010, as well as a series of Army home football games vs. Rutgers in 2011, Air Force in 2012 and Boston College in 2014.

The Yankees will have an announcement regarding New Era Pinstripe Bowl ticket availability at a later date.

About New Era Cap Company, Inc.

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates. To its fans, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

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Event Schedule
  • Nov. 20, 2010: Notre Dame vs. Army
  • Dec. 30, 2010: New Era Pinstripe Bowl
Video #1
07.20.09: The Yankees announce
that Yankee Stadium will host the
Notre Dame-Army game in 2010

Video #1
09.30.09: Highlights from the
press conference announcing
the 2010 bowl game at
Yankee Stadium

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