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Yankees in the Community

HOPE WEEK in the News

HOPE Week has been the subject many local, national and international news stories since its inception. Here is a small selection of highlights from over the years:

Girardi and President Obama

During an April 26, 2010, White House ceremony honoring the team's 2009 World Series championship, President Barack Obama publicly recognized the Yankees' HOPE Week initiative.

The Mission

Introduced in 2009 and heading into its 10th year in 2018, the Yankees' HOPE Week initiative (Helping Others Persevere & Excel) is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture.

On each of five consecutive days during the celebration of HOPE Week, the Yankees shine a spotlight on a different individual, family or organization worthy of recognition and support. Each day is designed so honorees can share their inspirational stories with Yankees players, fans and the media, while being surprised with the day of their dreams. Though each day's celebration ultimately culminates with a visit to Yankee Stadium on the day of a game, outreach typically takes place at a location in the community that symbolizes the accomplishments of the honoree.

The Yankees have been proud to announce the dates of each year's HOPE Week at a kickoff event at George M. Steinbrenner Field during spring training. The announcement provides an opportunity to honor a local individual or institution that is doing great works in the Tampa Bay area, which is the Yankees' spring home.

At its core, HOPE Week is about people helping people. The one thing everybody has - no matter where they come from, what their financial situation is or what kind of skills they possess - is time. By involving every one of our players and coaches, Manager Joe Girardi, General Manager Brian Cashman and the entire front office staff during the celebration of HOPE Week, the Yankees are sending the message that everyone can give of themselves to make their community a better place.

Equally significant during HOPE Week is garnering publicity for the highlighted causes and organizations. The greatest challenge facing many not-for-profits is generating interest, awareness and funding for their missions.

United We Serve -

Since 2010, the Yankees have partnered with the White House's United We Serve initiative, raising awareness of the President's call for Americans to become more involved in community service. The Yankees encourage fans to visit to find volunteer opportunities in their communities.

Implementing the Initiative

The Yankees' HOPE Week initiative is an organizational effort, integrating players, coaches, the Yankees front office, dozens of sponsors and some of New York's most iconic social and corporate institutions.

The 2018 season will mark the seventh consecutive year in which all of the Yankees' U.S.-based affiliates will each hold their own HOPE Weeks, truly making this initiative one that the entire organization stands behind in words and in action.

The initial phase of HOPE Week planning involves the selection of the honorees. In order to draw on the most diverse and inspiring group possible, an online nomination form is made available to the public on Additionally, the Yankees Media Relations Department reviews general fan mail and independently reaches out to other public social institutions to find exceptional individuals to recognize.

HOPE Week is designed to be an event that fans look forward to every year. Throughout the five-day stretch of games, the HOPE Week narrative is woven into the Yankees' on-field activities. Honorees are treated like members of the team, joining players and coaches next to the hitting cage during batting practice and on the field after victories for celebratory high fives. They also participate in traditional pregame festivities, including ceremonial first pitches and the exchange of team lineup cards. Most importantly, all are given a platform to tell their inspiring stories in their own voices.

As is the HOPE Week tradition, all celebrants from prior years are invited back to celebrate with current honorees. The gesture of returning to give back where they once received symbolizes what HOPE Week aspires to be.

President's Volunteer Service Award

At the conclusion of every HOPE Week since 2010, the Yankees have been honored with the President's Volunteer Service Award, given "in recognition and appreciation of commitment to strengthening the nation and for making a difference through volunteer service." The awards were bestowed by the Corporation for National and Community Service, which implements the President's Call to Service.


Friends of Jaclyn

Daniel's Music Foundation

The Impact

Each of the five honorees during HOPE Week is given a day of their dreams, complete with surprise elements involving Yankees players, dignitaries and celebrities. Throughout the entire process, local, national and international media are given the opportunity to film, record and report on events to allow for comprehensive storytelling over a complete range of media platforms. The goal is to give these exemplary individuals the largest possible audience to hear their inspirational messages.

All events are designed to generate attention and raise the profile of serious social issues affecting our nation and the world. Beyond getting these stories into the mainstream media, the Yankees organization looks to reward honorees for their fortitude in the face of adversity.

The attention that HOPE Week has brought to different causes and charities has changed lives permanently for the better. Within three weeks of being honored during the 2011 celebration, Daniel's Music Foundation was able to increase the number of students in its programs from 150 to 250, allowing 100 additional disabled men, women and children in New York City to receive free therapeutic music instruction. More recently, the group moved into a new, state-of-the-art, 8,700-square-foot barrier-free music studio and education center to better serve their clients.

The Yankees are proud that the Minnesota Twins have been inspired to hold their own HOPE Week the last five seasons. Other organizations and community groups, including Southern Boulevard School Elementary school in Chatham Township, N.J., have also begun similar HOPE-themed projects to give back in their respective communities. In 2014 and 2015, each grade at Southern Boulevard School took on a different service initiative, inspired by the notion that no one is too young to begin giving back.

Direct Giving

In addition to bringing attention to the honorees' inspirational endeavors, the Yankees have made $10,000 donations to not-for-profit organizations every time a HOPE Week honoree has received recognition. During the most recent HOPE Week, the Yankees Foundation made the following donations.

Monday, June 11, 2018:
The Yankees donated $10,000 to the Muddy Puddles Project.

Tuesday, June 12, 2018:
The Yankees donated $10,000 to No Bully.

Wednesday, June 13, 2018:
The Yankees donated $10,000 to Think Kindness.

Thursday, June 14, 2018:
The Yankees donated $10,000 to Wish of a Lifetime.

Friday, June 15, 2018:
The Yankees donated $10,000 to Be Awesome To Somebody.

Visit the HOPE WEEK ARCHIVE, including video profiles of every honoree since the start of the initiative.
Hope Week Archive

2018 HOPE Week Honorees

Monday, June 11

The Muddy Puddles Project is a celebration of children and childhood. The project raises funds for pediatric cancer research and embodies the act of kids being kids in honor of those who can't.

Tuesday, June 12

Ten-year-old Cassidy Warner bravely posted a poignant video online describing her experiences with being bullied. "No Bully" was founded in San Francisco in 2003 by a collaborative team of educators, psychologists and lawyers committed to building a kinder and more compassionate world through ending the crisis of bullying in schools and online.

Wednesday, June 13

Founded in 2009 by Brian Williams, Think Kindness has reached over 250,000 schoolchildren through its "Kindness Movement" talks, inspiring them to change the world through random acts of kindness.

Thursday, June 14

Founded in 2008 by Jeremy Bloom as a tribute to his grandmother, Wish of a Lifetime connects seniors to people, purpose, and passions to eliminate feelings of isolation and help them live vibrant, purposeful lives. Former FDNY firefighter Sal Reale, now 87 years old, will be celebrated by the Yankees and Wish of a Lifetime during HOPE Week 2018.

Friday, June 15

Be Awesome To Somebody is an internationally renowned charity founded by hairdresser Mark Bustos, who discovered that it only takes a moment to change somebody's life. Every weekend he donates his skills and time, cutting the hair of homeless or impoverished individuals free-of-charge.