Prior to the start of the school year, the New York Yankees and Lincoln Medical and Mental Health Center partnered to host the Annual Back-to-School Immunization Campaign to provide Bronx youth, ages 4 to 18, with the opportunity to receive their required vaccinations and influenza vaccines at no cost. On Tuesday, September 1, the Yankees worked in conjunction with doctors, nurses and health educators from Lincoln Medical to kick-off the Campaign's Immunization Fair at Yankee Stadium. Families in attendance received information on healthy lifestyle initiatives, food, entertainment, promotional giveaways and tickets to attend a 2015 Yankees home game.
The New York Yankees, Legends Hospitality, Ace Endico and Food Bank for New York City partner to implement/host healthy lifestyle initiatives. The Healthy Home Plate Program provides area youth with the opportunity to participate in a program focused on the importance of preparing affordable, healthy meals and incorporating these meals into their lifestyle. Kitchens located in Yankee Stadium become classrooms, where Sous Chefs engage youth with hands-on cooking demonstrations. During the interactive lesson, nutritionists from the Food Bank for New York City educate students about nutrition and the value of the ingredients in the recipes prepared. Ace Endico supplies the ingredients for the meals prepared in class. In recognition of the students' participation/completion of the Program, their efforts are showcased during a pregame ceremony at Yankee Stadium. In addition, each participant receives a personalized chefs jacket, certificate, cookbook of healthy recipes, environmentally-friendly shopping bag with provisions required from the cooking demonstration for students to prepare healthy meals at home, and tickets to attend the game.
The New York Yankees and the New York Blood Center established a partnership to address the issue of the declining blood donor population. As a result, the New York Yankees High School Blood Donor Championship was created. High schools based in the metropolitan area are provided with incentives (tickets, promotional items, etc.) to motivate staff and students 16 years or older to donate blood at their school blood drives. The total number of donations collected at each school competing in the Blood Donor Championship is tallied at the conclusion of the academic year, and the top schools are invited to attend a game at Yankee Stadium and are honored during an on-field pregame ceremony. The 2015 drive marked an incredible milestone as the New York Yankees High School Blood Donor Championship surpassed 1,000,000 donations collected since the program's inception in 1996.
The New York Yankees, in conjunction with the Taylor Hooten Foundation, the Professional Baseball Athletic Trainers Society (PBATS) and Yankees head athletic trainer and PBATS member Steve Donohue, hosted the 2013 Promoting a Lifetime of Activity for Youth (PLAY) Campaign at Yankee Stadium. PLAY is committed to combating childhood obesity with positive messages of sustaining an active, healthy lifestyle. Approximately 50 area youth, ages 10 to 14, were provided with the opportunity to participate in PLAY and hear a "Hoot's Chalk Talk" about the dangers of steroid abuse, visit interactive stations for strength and conditioning, injury prevention and nutrition, and meet with Yankees pitcher David Phelps for a question/answer session. In addition, the New York Yankees provided participants with complimentary tickets to attend a game at Yankee Stadium.