What is #NestFlix?
Digital technology, social media and the rapid move toward mobile devices empower the Cardinals and fans to engage in innovative, fun new ways including brand entertainment initiatives like #NestFlix. With the debut of #TheFrontOffice in September 2013, @Cardinals became the first MLB team to tell a story episodically using Instagram video. The hilarious mascot-mentary pushed the envelope on how Instagram video can be utilized it was truly Must See Mobile. In October 2013, the team produced a popular beak-sync video #WhatTheCardsHave that rallied Cardinals Nation with postseason inspired anthem. Be sure to follow the Cardinals on all the clubs social media platforms so you dont miss any of the fun!
Fredbirds beak-sync music video rallies Cardinals Nation
Watch the St. Louis Cardinals' #Nestflix original Instagram video series #TheFrontOffice
Starring Phyllis Smith, Fredbird, the Rally Squirrel and an all-star cast from the Cardinals Front Office, #TheFrontOffice is a humorous "Mascots"mentary directly from the nest of one of most iconic teams in baseball. After an early love affair during the team's magical 2011 Postseason, Fredbird and the Rally Squirrel find themselves becoming bitter rivals and silliness ensues. Be sure to follow the Cardinals on Instagram (@cardinals) so you don't miss a single episode!